%20copy.png)
A few weeks ago, I made a rare Amazon purchase: three small parts I needed for a couple of home projects. Nothing urgent. I didn’t need them the next day. The order said it would take a few days, and that was fine. As time went on, I planned my project around the delivery date. Then I saw the dreaded update: delayed. Again, no big deal, I could wait. Another week went by, another revised date. Still fine… sort of. One of the parts was critical to the project. Without it, everything else had to wait.
Finally, I got the good news: all three items were “out for delivery. The next day: Delivered! High fives all around. Except… there were only two packages at my door. One was ripped open, a part sitting outside the bag. And the one piece I actually needed? Missing. Yet, the delivery status showed all three items as “delivered.”
Normally, I’m a patient guy. But at that moment… let’s just say I was no longer patient. I called Amazon customer service expecting a fight. Instead, I got someone friendly, who apologized immediately and reordered the missing part on the spot. A few days later, it arrived, and I could finally finish my project.
Here’s the thing: I never needed it fast. I needed it right.
In delivery, speed can be impressive, but accuracy builds trust.
If you send something late but complete, I might forgive you.
If you send something fast but wrong, that’s a harder recovery.
At Koorier, this is a question we think about constantly: Do customers value faster or accurate deliveries more? I believe the real win is when you deliver both — but if I had to choose, I’d take accuracy every time.
What about you? When you’re on the receiving end, what matters most?
- Fast and cheap, but lower quality?
- Slower but accurate?
- Or do you demand both speed and precision?
Fast deliveries can impress, but accurate ones build loyalty. Our team helps Canadian businesses achieve both. Connect with us to learn how transparent pricing and real-time tracking can transform your last-mile experience.
.jpg)
